Why Not Talking About Success Is a Smarter Move in Crisis Communication
Ziyu didn’t use his comeback moment to celebrate. Instead, he kept apologizing. This article breaks down why delaying celebration is a smarter move in crisis communication.
Ziyu
Crisis Communication in China: Why Saying Nothing Is the Worst Option
Silence is still the default crisis response on many Chinese platforms. But when Chinese celebrity Ziyu broke that pattern, the structure of his reply offered something brands should study: presence, clarity, and timing.