This review is useful if
You’re preparing to enter China, or already visible there, but don’t fully trust your current assumptions.
Your team or agency has a plan, yet you’re unsure how the message will actually be read.
Everything looks “technically correct” — but something doesn’t sit right.
You want a third-party perspective before committing budget, exposure, or direction.
Recent Insights
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AI Is Changing How Brand Voice Is Perceived
AI-generated content has made industrial brand language easier to recognize. As tone becomes more interchangeable, brands may need to rethink how they speak.
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How Beauty Copy in China Changed Over Time
How beauty copy in China changed as platforms reshaped content distribution.
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From a Brand Perspective: How China’s Beauty Market Got Here
A brand-side look at how China’s beauty market evolved across three stages, why content scaled, and how diminishing returns are reshaping brand communication.
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How Did China’s Beauty Industry Get Here?
How did China’s beauty industry end up where it is today? This article traces the shifts from traditional advertising to KOL-driven content—and what broke along the way.
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How AI Wore Out “Not X, But Y” in Chinese Content
Some sentence patterns in Chinese content now signal “AI-written” the moment they appear. Once credibility is gone, it’s hard to get back.
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One Boundary in Brand Content Creation: When Content Stops Feeling Real
A short reflection on brand content that tries to sound like real users — and often feels off.
When things get harder to read, judgment matters more
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