xiaohongshu

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How to Balance Paid Ads and Organic Content on Rednote

On Rednote, ads drive visibility while organic posts create lasting trust. The real challenge is balancing both at different stages.

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What Is Rednote? A Beginner’s Guide for Global Brands

Rednote (Xiaohongshu) has become a key platform in China’s consumer journey. This guide explains its role, how it differs from Western apps, and what brands need to know to get started.

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Rednote Recommendation System: Brand Visibility Isn’t About Luck

On Rednote, good content doesn’t guarantee reach. This article breaks down how the recommendation system works—and what brands can do to stay visible.