You Can’t Control the Narrative—But You Can Control What You Leave Out
In a crisis, you can’t fully control how others tell your story. Ziyu’s choice to leave things unsaid shows how intentional silence can keep the narrative in your hands.
strategic silence
In a Crisis, What You Say Matters Less Than Who You Are When You Say It
Crisis communication isn’t just about saying the right thing. It’s about knowing when, to whom, and from what identity you’re speaking.