What Is Rednote? A Beginner’s Guide for Global Brands
Rednote (Xiaohongshu) has become a key platform in China’s consumer journey. This guide explains its role, how it differs from Western apps, and what brands need to know to get started.
Rednote
Rednote Recommendation System: Brand Visibility Isn’t About Luck
On Rednote, good content doesn’t guarantee reach. This article breaks down how the recommendation system works—and what brands can do to stay visible.
Rednote Brand Starter Guide: Practical Steps for Getting Started
A beginner’s guide to Rednote (Xiaohongshu) for brands—covering goals, profile setup, content direction, posting rhythm, and performance tracking.
Intro: Why I Started Writing About Marketing Trends in China
In China, marketing used to be all about distribution. But as platforms evolve and users search more independently, content has become a decisive factor.
Before You Launch: A Content Reality Check for China
This piece offers a practical way to understand how content is surfaced on Chinese platforms—and how to plan with that reality in mind.
Content Distribution in China: How Platform Logic Shapes Visibility
Visibility on Chinese content platforms isn’t just about quality — it’s shaped by structure, fit, and user behavior.