Post-Crisis High Exposure: How It Shapes Public Opinion and Commercial Value
After a crisis, Ziyu stayed highly visible instead of retreating. What this means for reputation and brand value.
PR strategy
You Can’t Control the Narrative—But You Can Control What You Leave Out
In a crisis, you can’t fully control how others tell your story. Ziyu’s choice to leave things unsaid shows how intentional silence can keep the narrative in your hands.
Intro: Why I’m Writing About Public Communication in China
How this series began, why it started with a celebrity crisis case, and how it later expanded into brand communication and expression in China.
Why Not Talking About Success Is a Smarter Move in Crisis Communication
Ziyu didn’t use his comeback moment to celebrate. Instead, he kept apologizing. This article breaks down why delaying celebration is a smarter move in crisis communication.
He Chose to Let Go of His Persona
Ziyu didn’t stall or defend himself. Instead, he recognized early on that his persona no longer made sense, chose to let it go, and started telling a different story.
In a Crisis, What You Say Matters Less Than Who You Are When You Say It
Crisis communication isn’t just about saying the right thing. It’s about knowing when, to whom, and from what identity you’re speaking.