Rednote Changed the Content Rules Again — How Should We See It?
Rednote’s new content rules mark a shift from exposure-driven growth to a trust-based ecosystem — changing how brands should plan their content.
platform logic
Intro: Why I Started Writing About Marketing Trends in China
In China, marketing used to be all about distribution. But as platforms evolve and users search more independently, content has become a decisive factor.
How to Know If Your Content Strategy Really Works in China
This piece offers a simple way to test if your content strategy aligns with China’s platform logic—so you don’t waste effort on the wrong approach.
Evergreen Content in China: Why It Doesn’t Stick—and What to Do Instead
Evergreen content is supposed to bring long-term value. But on Chinese platforms, even the best ideas often disappear in days. Here’s why—and what to publish instead.
Effective SEO in China Starts with Knowing the Platform Logic
Why SEO in China is less about checklists—and more about understanding how Baidu and Chinese users actually search.
Content Distribution in China: How Platform Logic Shapes Visibility
Visibility on Chinese content platforms isn’t just about quality — it’s shaped by structure, fit, and user behavior.