Intro: Why I Started Writing About Marketing Trends in China
In China, marketing used to be all about distribution. But as platforms evolve and users search more independently, content has become a decisive factor.
platform logic
Before You Launch: A Content Reality Check for China
This piece offers a practical way to understand how content is surfaced on Chinese platforms—and how to plan with that reality in mind.
Evergreen Content in China: Why It Doesn’t Stick—and What to Do Instead
Evergreen content is supposed to bring long-term value. But on Chinese platforms, even the best ideas often disappear in days. Here’s why—and what to publish instead.
Effective SEO in China Starts with Knowing the Platform Logic
Why SEO in China is less about checklists—and more about understanding how Baidu and Chinese users actually search.
Content Distribution in China: How Platform Logic Shapes Visibility
Visibility on Chinese content platforms isn’t just about quality — it’s shaped by structure, fit, and user behavior.