How AI Wore Out “Not X, But Y” in Chinese Content
Some sentence patterns in Chinese content now signal “AI-written” the moment they appear. Once credibility is gone, it’s hard to get back.
content strategy
Where Brand Storytelling Really Works in China
An exploration of how brand storytelling functions in the Chinese market, and why its real influence lies less in persuasion and more in shaping trust over time.
Content can be written with AI, but decisions can’t be outsourced
AI can be part of the writing process, but decisions can’t be outsourced. This article explains how I use AI in content creation—and where I draw the line.
Why Strategy Often Gets Squeezed Out of Execution
Why strategy often disappears during execution—and how this plays out faster in China’s marketing environment.
Why Luxury Brands in China Need a New Way to Speak
Luxury in China once spoke through distance — elegant but unreadable. Today, being understood is the new sophistication.
Intro: Why I Chose Content Strategy
My work has moved across data analysis, design, advertising, and SEO — experiences that led me to content strategy. This piece explains why I chose this path and how it fits the realities of marketing in China.