Intro: Why I Chose Content Strategy
My work has moved across data analysis, design, advertising, and SEO — experiences that led me to content strategy. This piece explains why I chose this path and how it fits the realities of marketing in China.
content strategy
Why Brands Still Need a Content Strategist When They Already Have a Brand Strategist？
Many brands assume a brand strategist covers everything. This piece explains why content strategy matters — and how it keeps brand voices coherent.
Intro: Keywords Aren’t Just for Ranking
Keywords shape what you write, what people search for, and how language works. That’s why I see keyword research as part of strategy—not just traffic.
Intro: Why I Started Writing About Marketing Trends in China
In China, marketing used to be all about distribution. But as platforms evolve and users search more independently, content has become a decisive factor.