In China, You Won’t Find a “One-Person Marketing Team”
In China, a “one-person marketing team” won’t work. Platforms and user paths are too fragmented—strategy and execution must be split.
content localization
Effective SEO in China Starts with Knowing the Platform Logic
Why SEO in China is less about checklists—and more about understanding how Baidu and Chinese users actually search.
Marketing Channels Matter More Than Messaging in China
Messaging alone doesn’t drive visibility in China — platform logic and the right channels make the difference.