Content Can Be Written with AI, but Judgment Can’t Be Outsourced
AI can be part of the writing process, but judgment can’t be outsourced. This article explains how I use AI in content creation—and where I draw the line.
Content judgment
China Localization: The First Judgment Global Brands Need to Make
In China localization, execution is rarely the real issue. Judgment is. Language, communication, and cultural interpretation can quietly shift a brand’s original intent.