One Boundary in Brand Content Creation: When Content Stops Feeling Real
A short reflection on brand content that tries to sound like real users — and often feels off.
Content judgment
Content can be written with AI, but decisions can’t be outsourced
AI can be part of the writing process, but decisions can’t be outsourced. This article explains how I use AI in content creation—and where I draw the line.
China Localization: The First Judgment Global Brands Need to Make
In China localization, execution is rarely the real issue. Judgment is. Language, communication, and cultural interpretation can quietly shift a brand’s original intent.