Why Brands Still Need a Content Strategist When They Already Have a Brand Strategist？
Many brands assume a brand strategist covers everything. This piece explains why content strategy matters — and how it keeps brand voices coherent.
Communication Strategy
Crisis Communication in China: Why Saying Nothing Is the Worst Option
Silence is still the default crisis response on many Chinese platforms. But when Chinese celebrity Ziyu broke that pattern, the structure of his reply offered something brands should study: presence, clarity, and timing.