Rednote Changed the Content Rules Again — How Should We See It?
Rednote’s new content rules mark a shift from exposure-driven growth to a trust-based ecosystem — changing how brands should plan their content.
China marketing
Is It Still Worth Entering the Chinese Market?
China remains full of potential, but its entry logic has shifted. This piece looks at how global brands can adapt to new realities and platform dynamics.
In China, You Won’t Find a “One-Person Marketing Team”
In China, a “one-person marketing team” won’t work. Platforms and user paths are too fragmented—strategy and execution must be split.
Why Ads Struggle to Win Trust in China
In China, advertising is often seen as intrusive. Consumers resist it, but brands still rely on it for exposure. This article explains the dilemma and why content matters in balancing ads.
How to Know If Your Content Strategy Really Works in China
This piece offers a simple way to test if your content strategy aligns with China’s platform logic—so you don’t waste effort on the wrong approach.
Marketing Channels Matter More Than Messaging in China
Messaging alone doesn’t drive visibility in China — platform logic and the right channels make the difference.