How AI Wore Out “Not X, But Y” in Chinese Content
Some sentence patterns in Chinese content now signal “AI-written” the moment they appear. Once credibility is gone, it’s hard to get back.
China market
One Boundary in Brand Content Creation: When Content Stops Feeling Real
A short reflection on brand content that tries to sound like real users — and often feels off.
Where Brand Storytelling Really Works in China
An exploration of how brand storytelling functions in the Chinese market, and why its real influence lies less in persuasion and more in shaping trust over time.
Why China Is a Highly Uncertain Market for International Brands
Why China feels uncertain to global brands — and why early decision-making matters before entering the market.
Why Luxury Brands in China Need a New Way to Speak
Luxury in China once spoke through distance — elegant but unreadable. Today, being understood is the new sophistication.
Why Brands Still Need a Content Strategist When They Already Have a Brand Strategist？
Many brands assume a brand strategist covers everything. This piece explains why content strategy matters — and how it keeps brand voices coherent.