How Beauty Copy in China Changed Over Time
How beauty copy in China changed as platforms reshaped content distribution.
china beauty market
From a Brand Perspective: How China’s Beauty Market Got Here
A brand-side look at how China’s beauty market evolved across three stages, why content scaled, and how diminishing returns are reshaping brand communication.
How Did China’s Beauty Industry Get Here?
How did China’s beauty industry end up where it is today? This article traces the shifts from traditional advertising to KOL-driven content—and what broke along the way.