Content Judgment for China

Content Judgment for China

This is a judgment-led review, not an execution service. I work with global teams before anything goes live, to assess whether their content, messaging, and platform choices will actually hold up in China. The focus is on spotting where meaning starts to slip, signals get distorted, or trust weakens once content is read in context.

What this review looks at

Messages in China don’t always fail in obvious ways. Content can be technically correct, well-written, and on-brand — and still feel off once it’s read through a China lens.

This review looks for those quieter problems, before they turn into visible ones.

What I review

Depending on the situation, this may include:

• Website or landing page content
• Brand or campaign messaging
• Rednote (Xiaohongshu) direction
• English–Chinese alignment
• Content structure and logic

The emphasis is always on judgment and direction, not volume or production.

How I work

This is a one-off or ad-hoc review.

I don’t handle day-to-day content writing or account operations.
When needed, I revise short sections only to show where judgment breaks — not to take over execution.

Feedback is shared through a review call, written notes, or both.

When this review makes sense

This review is usually brought in when:

• You’re entering China and want a second look at your assumptions
• There’s already a plan, but uncertainty about how it will be read
• Cross-market work has started to blur the brand voice
• Budget or exposure is about to scale, and direction still feels unclear