Services
China-focused content strategy and localization, for brands that care about clarity, context, and credibility.
1. Search-first content strategy
Get your message discovered — not buried.
Launching a new site or content plan for China?
I help you build a content structure that matches how people actually search — in both Google and Baidu. That means using keywords not as filler, but as a guide to structure, tone, and relevance.
This is for you if:
- You’re unsure how Chinese users search for your product/service
- Your content isn’t ranking despite translation efforts
- You want a scalable way to plan bilingual content
What you’ll get:
- English + Chinese keyword ideas tailored to your topics
- Search-informed content themes and formats
- Clear, practical outlines for articles, landing pages, or guides
2. Content localization with context
Adapt your content — in language and logic.
Chinese readers won’t just read what you write — they’ll sense whether it feels natural. I help you rewrite your existing English content for Chinese-speaking audiences, adjusting tone, CTA structure, rhythm, and references for clarity and resonance.
This is for you if:
- You’re repurposing content but worry it sounds translated
- Your copy feels off-brand or “too Western” for the market
- You need Mandarin/Cantonese content that sounds human and converts
What you’ll get:
- Localized, rewritten content — not just translations
- Tone & CTA adjustments based on audience habits
- Light SEO suggestions for Chinese copy
3. Rednote (小红书) user perspective
Understand the platform — before you start posting.
Rednote (小红书) isn’t just another social channel — it’s a trust-driven ecosystem. I help brands understand what works on the platform, based on actual user behavior, not influencer myths or agency playbooks.
This is for you if:
- You’re new to Rednote and unsure what fits the platform
- You want to avoid generic, template-like posts
- You’re planning a presence that feels local, not outsourced
What you’ll get:
- Notes on tone, visuals, and caption style
- Recommended content types by goal (e.g. awareness, education)
- Sample post directions based on current platform behavior
4. China digital setup Q&A
Not sure where to start with China’s digital stack? I help international teams understand local systems and workflows — WeChat, Rednote, ICP, domain registration, and more — in plain terms, with clear checklists and decision logic.
This is for you if:
- You’re planning China entry and don’t know what’s required
- You’ve gotten conflicting advice from vendors
- You want to ask the right questions before spending money
What you’ll get:
- Actionable answers to your digital setup questions
- “What to ask your vendor” cheat sheets
- Step-by-step checklists for early planning
Not sure which service fits your case?
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