Content Review for China

Content Review for the China Market

A pre-launch review for global teams

This is a review-led service.
I step in before anything goes live, to look at how your content, messaging, and platform choices are likely to be read in the China context.

What I review

Each review focuses on one defined item, depending on your situation:

• One website page or landing page
• One campaign or brand messaging setup
• One Rednote (Xiaohongshu) content direction
• A specific set of English–Chinese content
• Content structure and logic used for China-facing communication

The focus is on how content holds up once read locally.

What I deliver

• A clear assessment of where interpretation may shift
• Notes on specific weak spots or risk points
• Directional suggestions on what to revisit before scaling exposure
• Short example adjustments, where useful, to show where issues begin

Feedback is shared through:

• One review call (60–90 minutes)
• Written reports
• Or both, depending on the case

How the review works

• One-off or ad-hoc engagement
• Fixed scope, fixed input

When this review is typically used

Teams usually bring this review in when:

• They are preparing to enter China and want to recheck core assumptions
• A plan already exists, but its reception feels uncertain
• Cross-market collaboration has started to blur brand expression
• Budget or visibility is about to increase, and direction needs another look

What this review does not cover

• Ongoing content production
• Account or platform management
• Day-to-day execution work