Intro: Why I Work on SEO Strategy

I didn’t start out in content.

In the early years of my career, I worked across different roles in advertising and social data firms—overseeing brand strategy, managing TVC productions and packaging design, analyzing user behavior, and writing market reports and competitor reviews.
It was a mix of things. But precisely because of that, I gradually developed a clearer way of thinking.

All these roles, though seemingly unrelated, circled around the same core question:
How is information structured? How do people make sense of it? And how should we express it so that it actually gets through?
What I’m truly good at is untangling that logic—figuring out what matters, in what order, and why.

This year, I decided to carve out SEO as a distinct focus.
Not because it’s getting more attention, but because it matches the way I approach problems.

I like this kind of work. It’s grounded, complex, but internally consistent.
And more importantly, it’s something I can commit to for the long haul.

Posts in This Series

• What Is Baidu SEO? Why It’s Different from Google
• Effective SEO in China Starts with Knowing the Platform Logic
• Is Baidu SEO Still Worth It? Its Value Has Shifted from Traffic to Credibility

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