My Story

By The Olivia — Content & SEO Strategist specialized in the Chinese market.

In 2016, I arrived in Shanghai with one suitcase, no job, and no apartment — just a quiet belief that I needed to be there.

My first project was with a PR agency as a freelance coordinator. One of their events took place on the top floor of the Peace Hotel, right by the Bund — that’s where my journey began.

Later, I worked full-time — first in a social data firm, then in an advertising agency. The pace was intense, like doing several jobs at once. I worked with clients from different industries — from luxury groups like LVMH to lifestyle and B2B brands. It was exciting and I learned a lot, but there were nights I doubted myself deeply.

Then came 2022, when everything in the city stopped. Like many others, I had to return home. The life and dream I built there came to a sudden stop.

Still, everything I learned stayed with me. It wasn’t really the end — a pause long enough to see things differently. Gradually, I found a new balance, and the courage to start again on my own terms.

Now, my work centers on understanding how content moves in China — and how ideas can travel with clarity across platforms.

Don’t be afraid to start over. Sometimes, a pause rewrites the story better than a plan ever could.