Intro: Why I Write About Content Platforms

Where you publish decides who sees it—and whether it gets seen at all.
These aren’t questions about writing itself, but they shape what’s worth creating to begin with.
That’s why I’ve made content platforms a category of its own.

Posts in This Series

• Content Distribution in China: How Platform Logic Shapes Visibility
• Evergreen Content in China: Why It Doesn’t Stick—and What to Do Instead
• Rednote Brand Starter Guide: Practical Steps for Getting Started
• Rednote Recommendation System: Brand Visibility Isn’t About Luck
• What Is Rednote? A Beginner’s Guide for Global Brands

← Back to All Articles