Intro: Why I Write About Content Platforms

Many brands bring their original content straight into China, only to find it doesn’t work the same way. Here, platforms aren’t just tools for distribution — they shape what gets seen, trusted, and repeated. That’s why I started the “Content Platform” series — to make sense of how China’s social platforms really work.

Posts in This Series

• Content Distribution in China: How Platform Logic Shapes Visibility
• Evergreen Content in China: Why It Doesn’t Stick—and What to Do Instead
• Rednote Brand Starter Guide: Practical Steps for Getting Started
• Rednote Recommendation System: Brand Visibility Isn’t About Luck
• What Is Rednote? A Beginner’s Guide for Global Brands
• How to Balance Paid Ads and Organic Content on Rednote
• Why Rednote Brand Accounts Struggle to Grow
• Rednote Changed the Content Rules Again — How Should We See It?

You can also find my latest thoughts on LinkedIn.

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