Post-Crisis High Exposure: How It Shapes Public Opinion and Commercial Value
After a crisis, Ziyu stayed highly visible instead of retreating. What this means for reputation and brand value.
Public Communication
Crisis Communication: Protecting Image Assets
This Ziyu case study explores how to protect “non-negotiable” image assets in a PR crisis—and why preserving these traits matters for long-term brand value.
You Can’t Control the Narrative—But You Can Control What You Leave Out
In a crisis, you can’t fully control how others tell your story. Ziyu’s choice to leave things unsaid shows how intentional silence can keep the narrative in your hands.
He Didn’t Act Like a Charisma Demon—People Just Made Him One
Ziyu didn’t over-explain or push back during his public scandal—yet somehow, the public sided with him. This article explores how audience projection and strategic restraint created what many now call the “charisma demon” effect.
Intro: Why I’m Writing About Ziyu’s Crisis Response
This introduction explains why Ziyu’s crisis response deserves closer analysis. It outlines the focus of this series—not on persona or gossip, but on how strategic communication choices shape public outcomes.
Why Not Talking About Success Is a Smarter Move in Crisis Communication
Ziyu didn’t use his comeback moment to celebrate. Instead, he kept apologizing. This article breaks down why delaying celebration is a smarter move in crisis communication.