The Long Tail in China: How Some Brands Stay Visible While Others Fade
This piece explores the long tail effect in China—why some brands and celebrities stay visible while others fade, and what it means for marketing strategy.
Marketing in China
This section explores how content strategy connects with evolving marketing practices in China.
Intro: Why I Started Writing About Marketing Trends in China
In China, marketing used to be all about distribution. But as platforms evolve and users search more independently, content has become a decisive factor.
Marketing Channels Matter More Than Messaging in China
Messaging alone doesn’t drive visibility in China — platform logic and the right channels make the difference.