Effective SEO in China Starts with Knowing the Platform Logic
Why SEO in China is less about checklists—and more about understanding how Baidu and Chinese users actually search.
English Posts
Marketing Channels Matter More Than Messaging in China
Messaging alone doesn’t drive visibility in China — platform logic and the right channels make the difference.
Content Distribution in China: How Platform Logic Shapes Visibility
Visibility on Chinese content platforms isn’t just about quality — it’s shaped by structure, fit, and user behavior.
What Is Baidu SEO? Why It’s Different from Google
Baidu SEO is not a translated version of Google SEO. Learn how China’s digital ecosystem reshapes SEO best practices — and what that means for global brands.