Why Funnel Thinking Doesn’t Work in China
China’s user paths jump across platforms. This post shows why funnels don’t work — and how brands should rethink strategy.
English Posts
Why Rednote Brand Accounts Struggle to Grow
Rednote brand accounts often struggle to grow. Learn why billboard-style content holds them back and what works better.
Why Ads Struggle to Win Trust in China
In China, advertising is often seen as intrusive. Consumers resist it, but brands still rely on it for exposure. This article explains the dilemma and why content matters in balancing ads.
How to Balance Paid Ads and Organic Content on Rednote
On Rednote, ads drive visibility while organic posts create lasting trust. The real challenge is balancing both at different stages.
What Is Rednote? A Beginner’s Guide for Global Brands
Rednote (Xiaohongshu) has become a key platform in China’s consumer journey. This guide explains its role, how it differs from Western apps, and what brands need to know to get started.
Post-Crisis High Exposure: How It Shapes Public Opinion and Commercial Value
After a crisis, Ziyu stayed highly visible instead of retreating. What this means for reputation and brand value.