Intro: Why I Work on SEO Strategy
I didn’t start out in content, but I found SEO fits how I think—structured, user-driven, and long-term. This is the starting point of my focus.
English Posts
Intro: Why I Started Writing About Marketing Trends in China
In China, marketing used to be all about distribution. But as platforms evolve and users search more independently, content has become a decisive factor.
Intro: Why I’m Writing About Ziyu’s Crisis Response
This introduction explains why Ziyu’s crisis response deserves closer analysis. It outlines the focus of this series—not on persona or gossip, but on how strategic communication choices shape public outcomes.
Why Not Talking About Success Is a Smarter Move in Crisis Communication
Ziyu didn’t use his comeback moment to celebrate. Instead, he kept apologizing. This article breaks down why delaying celebration is a smarter move in crisis communication.
He Chose to Let Go of His Persona
Ziyu didn’t stall or defend himself. Instead, he recognized early on that his persona no longer made sense, chose to let it go, and started telling a different story.
In a Crisis, What You Say Matters Less Than Who You Are When You Say It
Crisis communication isn’t just about saying the right thing. It’s about knowing when, to whom, and from what identity you’re speaking.