Crisis Communication: Protecting Image Assets
This Ziyu case study explores how to protect “non-negotiable” image assets in a PR crisis—and why preserving these traits matters for long-term brand value.
English Posts
You Can’t Control the Narrative—But You Can Control What You Leave Out
In a crisis, you can’t fully control how others tell your story. Ziyu’s choice to leave things unsaid shows how intentional silence can keep the narrative in your hands.
The Long Tail Effect: Why Some People and Brands Stay Relevant
The long tail effect shows how people and brands can stay relevant long after the initial buzz — as seen in Ziyu’s rise during Revenged Love.
He Didn’t Act Like a Charisma Demon—People Just Made Him One
Ziyu didn’t over-explain or push back during his public scandal—yet somehow, the public sided with him. This article explores how audience projection and strategic restraint created what many now call the “charisma demon” effect.
Intro: Why I Write About Content Platforms
Where you publish decides who sees it—and whether it gets seen at all. That’s why I write separately about content platforms.
Intro: Keywords Aren’t Just for Ranking
Keywords shape what you write, what people search for, and how language works. That’s why I see keyword research as part of strategy—not just traffic.