How Beauty Copy in China Changed Over Time
How beauty copy in China changed as platforms reshaped content distribution.
English Posts
From a Brand Perspective: How China’s Beauty Market Got Here
A brand-side look at how China’s beauty market evolved across three stages, why content scaled, and how diminishing returns are reshaping brand communication.
How Did China’s Beauty Industry Get Here?
How did China’s beauty industry end up where it is today? This article traces the shifts from traditional advertising to KOL-driven content—and what broke along the way.
How AI Wore Out “Not X, But Y” in Chinese Content
Some sentence patterns in Chinese content now signal “AI-written” the moment they appear. Once credibility is gone, it’s hard to get back.
One Boundary in Brand Content Creation: When Content Stops Feeling Real
A short reflection on brand content that tries to sound like real users — and often feels off.
Where Brand Storytelling Really Works in China
An exploration of how brand storytelling functions in the Chinese market, and why its real influence lies less in persuasion and more in shaping trust over time.