Before You Launch: A Content Reality Check for China
This piece offers a practical way to understand how content is surfaced on Chinese platforms—and how to plan with that reality in mind.
English Posts
Evergreen Content in China: Why It Doesn’t Stick—and What to Do Instead
Evergreen content is supposed to bring long-term value. But on Chinese platforms, even the best ideas often disappear in days. Here’s why—and what to publish instead.
Where to Put Keywords in Baidu SEO: Titles, Meta, and URLs
Placing your keywords in the right fields matters as much as finding them. This guide explains how to use them effectively in titles, meta, and URLs for Baidu SEO.
Effective SEO in China Starts with Knowing the Platform Logic
Why SEO in China is less about checklists—and more about understanding how Baidu and Chinese users actually search.
What Works in the West Might Not Work in China: Why Marketing Channels Matter More Than Messaging
Messaging alone doesn’t drive visibility in China — platform logic and the right channels make the difference.
Content Distribution in China: How Platform Logic Shapes Visibility
Visibility on Chinese content platforms isn’t just about quality — it’s shaped by structure, fit, and user behavior.
The Best Free Keyword Tools for China in 2025
A quick guide to the best free Baidu keyword tools for Chinese SEO in 2025, including 5118, Baidu Index, and Rednote. Learn how to research smarter in China.
What Is Baidu SEO? Why It’s Different from Google
Baidu SEO is not a translated version of Google SEO. Learn how China’s digital ecosystem reshapes SEO best practices — and what that means for global brands.