What Is Rednote? A Beginner’s Guide for Global Brands
Rednote (Xiaohongshu) has become a key platform in China’s consumer journey. This guide explains its role, how it differs from Western apps, and what brands need to know to get started.
English Posts
Post-Crisis High Exposure: How It Shapes Public Opinion and Commercial Value
After a crisis, Ziyu stayed highly visible instead of retreating. What this means for reputation and brand value.
Is Baidu SEO Still Worth It? Its Value Has Shifted from Traffic to Credibility
Baidu SEO is no longer about traffic—it’s about credibility and visibility, especially for high-stakes industries in China.
Rednote Recommendation System: Brand Visibility Isn’t About Luck
On Rednote, good content doesn’t guarantee reach. This article breaks down how the recommendation system works—and what brands can do to stay visible.
Rednote Brand Starter Guide: Practical Steps for Getting Started
A beginner’s guide to Rednote (Xiaohongshu) for brands—covering goals, profile setup, content direction, posting rhythm, and performance tracking.
Crisis Communication: Protecting Image Assets
This Ziyu case study explores how to protect “non-negotiable” image assets in a PR crisis—and why preserving these traits matters for long-term brand value.