How AI Wore Out “Not X, But Y” in Chinese Content
Some sentence patterns in Chinese content now signal “AI-written” the moment they appear. Once credibility is gone, it’s hard to get back.
Content Strategy
One Boundary in Brand Content Creation: When Content Stops Feeling Real
A short reflection on brand content that tries to sound like real users — and often feels off.
Content can be written with AI, but decisions can’t be outsourced
AI can be part of the writing process, but decisions can’t be outsourced. This article explains how I use AI in content creation—and where I draw the line.
Why Strategy Often Gets Squeezed Out of Execution
Why strategy often disappears during execution—and how this plays out faster in China’s marketing environment.
Intro: Why I Chose Content Strategy
My work has moved across data analysis, design, advertising, and SEO — experiences that led me to content strategy. This piece explains why I chose this path and how it fits the realities of marketing in China.
Why Brands Still Need a Content Strategist When They Already Have a Brand Strategist？
Many brands assume a brand strategist covers everything. This piece explains why content strategy matters — and how it keeps brand voices coherent.