Content Can Be Written with AI, but Judgment Can’t Be Outsourced
AI can be part of the writing process, but judgment can’t be outsourced. This article explains how I use AI in content creation—and where I draw the line.
Content Strategy
Why Strategy Often Gets Squeezed Out of Execution
Why strategy often disappears during execution—and how this plays out faster in China’s marketing environment.
Intro: Why I Chose Content Strategy
My work has moved across data analysis, design, advertising, and SEO — experiences that led me to content strategy. This piece explains why I chose this path and how it fits the realities of marketing in China.
Why Brands Still Need a Content Strategist When They Already Have a Brand Strategist？
Many brands assume a brand strategist covers everything. This piece explains why content strategy matters — and how it keeps brand voices coherent.