Intro: Why I Write About Content Platforms
Where you publish decides who sees it—and whether it gets seen at all. That’s why I write separately about content platforms.
Content Platforms
This section explores how content strategy adapts to China’s platform-driven content ecosystem.
Evergreen Content in China: Why It Doesn’t Stick—and What to Do Instead
Evergreen content is supposed to bring long-term value. But on Chinese platforms, even the best ideas often disappear in days. Here’s why—and what to publish instead.
Content Distribution in China: How Platform Logic Shapes Visibility
Visibility on Chinese content platforms isn’t just about quality — it’s shaped by structure, fit, and user behavior.