Meet Olivia

I help brands build content that fits how China actually works.

I focus on content strategy, localization, and SEO for the Chinese market—especially where messaging, platform logic, and user behavior don’t align.

I worked on content strategy and localization projects with an international ad agency and a social data firm in Shanghai—serving luxury, lifestyle, and B2B brands. I now work independently, offering structured advice on how to adapt, rebuild, or rethink content for China’s platforms.

Unlike many localization or SEO vendors, I don’t just translate copy or chase keywords. I help you figure out:

• What kind of content structure fits the platform you’re targeting
• How your messaging lands in Chinese (and how it might misfire)
• Where brand consistency matters—and where local context matters more

I speak Cantonese, Mandarin, and English. I built this site and all its content from scratch—as both a portfolio and a testbed for what works.

If you want a second brain to pressure-test your content plans before launch—or to fix what’s not gaining traction—get in touch.