I work with global brands to review how their content reads in China.
Before anything goes live, I look at whether the message makes sense, whether it could be misunderstood, or whether it quietly weakens trust without anyone noticing.
This comes from years of hands-on work in China-related roles.

I’ve worked in social data company and advertising agency, across different kinds of brands and projects. That includes luxury groups like LVMH, as well as lifestyle and B2B brands. Each industry has a very different tolerance for tone, risk, and ambiguity, and that shows up clearly in content.

My work has always been cross-language. I work in Mandarin, Cantonese, and English, and I see how the same sentence can land very differently depending on language and context.

Today, I focus on reviewing content before execution. Before brands spend budget or scale visibility, I help catch issues that could have been spotted earlier.