Why You Need a Content Strategist
Brand strategists set the direction.
Content strategists make that direction heard, understood, and trusted in everyday communication — helping brands be truly understood.
Read: Why Brands Still Need a Content Strategist
Why I Chose Content Strategy
I chose content strategy because I enjoy the work. I’ve worked across data, design, advertising — and later SEO. These experiences showed me that strategy always matters in marketing, and it’s becoming even more critical.
Read the full story
How I Work with the China Market
1. Clear and practical strategy
2. Aligning platform logic with brand logic
3. Content that reads naturally and fits the brand’s tone
Recent Insights
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Rednote Changed the Content Rules Again — How Should We See It?
Rednote’s new content rules mark a shift from exposure-driven growth to a trust-based ecosystem — changing how brands should plan their content.
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Intro: Why I Chose Content Strategy
My work has moved across data analysis, design, advertising, and SEO — experiences that led me to content strategy. This piece explains why I chose this path and how it fits the realities of marketing in China.
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Why Brands Still Need a Content Strategist When They Already Have a Brand Strategist？
Many brands assume a brand strategist covers everything. This piece explains why content strategy matters — and how it keeps brand voices coherent.
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Is It Still Worth Entering the Chinese Market?
China remains full of potential, but its entry logic has shifted. This piece looks at how global brands can adapt to new realities and platform dynamics.
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In China, You Won’t Find a “One-Person Marketing Team”
In China, a “one-person marketing team” won’t work. Platforms and user paths are too fragmented—strategy and execution must be split.
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Why Funnel Thinking Doesn’t Work in China
China’s user paths jump across platforms. This post shows why funnels don’t work — and how brands should rethink strategy.
Content strategy starts with understanding
I help brands craft content and communication plans grounded in real user language — with clarity, structure, and intent.
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