What Makes The Olivia Way Different?
Strategic clarity,
not buzzwords
I focus on actionable insights and precise messaging—not empty trends.
China insight
with global mindset
Deep understanding of Chinese digital platforms with international branding experience.
Local nuance,
global logic
I translate complex market realities into accessible strategies you can act on.
Recent Insights
Before You Launch: A Content Reality Check for China
This piece offers a practical way to understand how content is surfaced on Chinese platforms—and how to plan with that reality in mind.
Evergreen Content in China: Why It Doesn’t Stick—and What to Do Instead
Evergreen content is supposed to bring long-term value. But on Chinese platforms, even the best ideas often disappear in days. Here’s why—and what to publish instead.
Where to Put Keywords in Baidu SEO: Titles, Meta, and URLs
Placing your keywords in the right fields matters as much as finding them. This guide explains how to use them effectively in titles, meta, and URLs for Baidu SEO.
Effective SEO in China Starts with Knowing the Platform Logic
Why SEO in China is less about checklists—and more about understanding how Baidu and Chinese users actually search.
What Works in the West Might Not Work in China: Why Marketing Channels Matter More Than Messaging
Messaging alone doesn’t drive visibility in China — platform logic and the right channels make the difference.
Content Distribution in China: How Platform Logic Shapes Visibility
Visibility on Chinese content platforms isn’t just about quality — it’s shaped by structure, fit, and user behavior.
Hi, I’m The Olivia.
I’m a content strategist with years of experience helping luxury, lifestyle, and B2B brands find their voice and reach the right people.
With a background in both global advertising and social data, I craft market-savvy stories that resonate—strategically, and with purpose.
I also trained in SEO and built this site from the ground up to reflect the same clarity I offer clients.
Content strategy starts with understanding
I help brands craft content and communication plans grounded in real user language — with clarity, direction, and purpose.
THE OLIVIA WAY
© 2025 THE OLIVIA WAY. All rights reserved.