What Makes The Olivia Way Different?
Strategic clarity,
not buzzwords
I focus on actionable insights and precise messaging—not empty trends.
China insight
with global mindset
Deep understanding of Chinese digital platforms with international branding experience.
Local nuance,
global logic
I translate complex market realities into accessible strategies you can act on.
Recent Insights
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What Is Rednote? A Beginner’s Guide for Global Brands
Rednote (Xiaohongshu) has become a key platform in China’s consumer journey. This guide explains its role, how it differs from Western apps, and what brands need to know to get started.
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Post-Crisis High Exposure: How It Shapes Public Opinion and Commercial Value
After a crisis, Ziyu stayed highly visible instead of retreating. What this means for reputation and brand value.
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Is Baidu SEO Still Worth It? Its Value Has Shifted from Traffic to Credibility
Baidu SEO is no longer about traffic—it’s about credibility and visibility, especially for high-stakes industries in China.
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Rednote Recommendation System: Brand Visibility Isn’t About Luck
On Rednote, good content doesn’t guarantee reach. This article breaks down how the recommendation system works—and what brands can do to stay visible.
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Rednote Brand Starter Guide: Practical Steps for Getting Started
A beginner’s guide to Rednote (Xiaohongshu) for brands—covering goals, profile setup, content direction, posting rhythm, and performance tracking.
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Crisis Communication: Protecting Image Assets
This Ziyu case study explores how to protect “non-negotiable” image assets in a PR crisis—and why preserving these traits matters for long-term brand value.
Content strategy starts with understanding
I help brands craft content and communication plans grounded in real user language — with clarity, direction, and purpose.
THE OLIVIA WAY
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